Tyler ‘Ninja‘ Blevins, one of the top streamers and well known for his incredible Fortnite skills, highly rose to popularity in these few years, with him having more than 14 million followers on Twitch.
Back in August 2019, Ninja announced he’ll be moving to Mixer, a new streaming platform by Microsoft. Twitch removed the verified mark from his profile, and said in a statement that they loved having Ninja on Twitch over the years and proud of what he’s accomplished, wishing him the best of luck for his future endeavours.
Many Twitch users and fans were enraged by decision, some going so far as to call him a ‘sellout’. Nevertheless, Ninja’s exclusive partnership with Microsoft to stream on Mixer exclusively was clearly done to promote Mixer – bring more users & make it a more mature platform to compete with Twitch, YouTube, Facebook Gaming and other streaming platforms.
Looks like this move hasn’t really made Mixer that much more popular than what was expected. StreamElements & Arsenal.gg has published new data recently for Q3 developments in the streaming services sector.
“While we regularly see a drop in hours watched from August to September, there are some interesting Q3 developments worth noting in the live streaming space.
For starters, Ninja’s move to Mixer turned out to not be the game changer they probably hoped when comparing their market share with Twitch’s. Another interesting development is how Facebook Gaming has only grown this quarter in contrast to the annual collective drop experienced by other platforms. It helps to apply a global filter to the data since Facebook is also strong in a lot of overseas markets. That being said, Twitch’s percentage of the pie chart illustrates that they have slightly increased their market share.”
-Daron Nir, CEO of StreamElements
Twitch has held the major marketshare in streaming platforms since a long time, and looks like they’ll continue to do so. Even several million of Ninja’s fans moved to Mixer watching him, it’s obviously not going to be enough at all to make it that much of a mature platform that Twitch stands to be presently. That being said, they do seem to have established a good user base (close to Facebook Gaming) so it has made a difference, just not a game changer as some people were expecting.