Nike has begun it’s expansion into the world of esports with the signing and sponsorship of Jian Zi-Hao, one of the best League of Legends player. Zi-Hao will join forces with Los Angeles Lakers star LeBron James. But Nike isn’t the first to take interest in esports recently. KFC Gaming team and Ninja being the first esports athlete to be featured in the ESPN Magazine were pretty big news for the esports community.
Uzi will team up with James on the “Dribble and” campaign by Nike, which will incorporate the tagline “Dribble and Carry” on shirts. The campaign initially started because of Fox News anchor Laura Ingraham’s “shut up and dribble” after James had mocked President Donald Trump.
Zi-Hao, a 21-year old, comes under one of the best League of Legends players on the planet. Uzi, his Gaming Alias, is a Chinese League of Legends proficient. He plays for the gaming team called RNG (Royal Never Give Up) and. is a standout amongst the most deadly Attack Damage Carry on the planet. RNG came 1st in the 2018 Mid Season Invitational (Tournament) in May and won as a prize, $527,650. They were recently knocked out of the World Championship by G2 Esports, the prize money of which was $2,250,000 USD.
Non-conventional athletes such as esports athletes are become more and more promising recently, and this sponsorship of Zi-Hao by Nike is proof of that. The way that Zi-Hao is collaborating with the one of the most popular athlete on the planet, LeBron James, is one of the many tells that esports are gradually working their way into the standard.
Regardless of either being CS:GO, League of Legends or Overwatch, the impact of esports in the world is on it’s way high up. Though the industry is still very young, the growth signs that it is showing are very promising and very soon, it mightmbe among the most popular sports.